SuSanA Market Study

To facilitate this process, we conducted a comprehensive Stakeholder Market Study, consisting of a baseline market assessment, the development of user personas, the establishment of communication objectives and a framework for measuring the impact of SuSanA in facilitating knowledge sharing and cooperation in the sector. In specific, we conducted the following activities:

Explore and discover

• We combined qualitative and quantitative assessment methods to analyse knowledge platforms, establish demand and expectations related to knowledge management in the sanitation space.
• Based on a thorough analysis of 3’000 survey responses, we developed evidence-based user personas for the SuSanA platform.

Co-create and design

• We provided support and advice to the SuSanA Secretariat and representatives of the platform’s membership to facilitate the development of KPIs and a communication strategy.

Empower

• We engaged key decision makers through conscious process design and informed participation to develop ownership for the new strategic approach towards knowledge management.

Reach and connect

• By preparing the concept and content of dedicated sessions during the SuSanA annual meeting, we paved the way to disseminate the new communication strategy across the SuSanA membership.