SuSanA Market Study

Stakeholder Market Study for the Sustainable Sanitation Alliance

Visit project page
  • 2017

  • Client

    Stockholm Environmental Institute (SEI)


    Sustainable Sanitation Alliance (SuSanA)

    Key Partner


    The Sustainable Sanitation Alliance (SuSanA) is an informal network of organisations that share a shared vision on sustainable sanitation. But how can an informal network organisation best grow its impact?

    To enable SuSanA to fulfil better its role as a knowledge platform and catalyst for sustainable sanitation, seecon, in cooperation with cawst, supported SuSanA to develop a knowledge management and communication strategy.



    To facilitate this process, we conducted a comprehensive Stakeholder Market Study, consisting of a baseline market assessment, the development of user personas, the establishment of communication objectives and a framework for measuring the impact of SuSanA in facilitating knowledge sharing and cooperation in the sector. In specific, we conducted the following activities:


    Explore and discover

    • We combined qualitative and quantitative assessment methods to analyse knowledge platforms, establish demand and expectations related to knowledge management in the sanitation space.
    • Based on a thorough analysis of 3’000 survey responses, we developed evidence-based user personas for the SuSanA platform.


    Co-create and design

    • We provided support and advice to the SuSanA Secretariat and representatives of the platform’s membership to facilitate the development of KPIs and a communication strategy.



    • We engaged key decision makers through conscious process design and informed participation to develop ownership for the new strategic approach towards knowledge management.


    Reach and connect

    • By preparing the concept and content of dedicated sessions during the SuSanA annual meeting, we paved the way to disseminate the new communication strategy across the SuSanA membership.



    Let’s work together!

    Get in touch if you want to learn how we leveraged survey responses from more than 3’000 sector professionals to establish market demand for sanitation knowledge.

    Contact us